Our three coaching plans
Every plan runs on a 12-week cycle. You can pay monthly or save 10% by paying the full cycle upfront. All prices are plus VAT.
Foundation
For owners who want structured accountability and a clear action plan.
- 90-minute diagnostic call
- Fortnightly 60-minute coaching sessions (6 total)
- Written action plan with dated milestones
- Email support (24-hour reply on business days)
- End-of-cycle review and handover document
Growth
For owners scaling up who need faster access and deeper financial analysis.
- Everything in Foundation
- Weekly 45-minute sessions (12 total)
- Two ad-hoc calls per month for urgent issues
- Profit and loss deep-dive with written report
- Joint call with your accountant (one per cycle)
Scale
For owners with teams who need hands-on support across operations, hiring, and strategy.
- Everything in Growth
- Unlimited ad-hoc calls (within business hours)
- Attend one team meeting per month as observer
- Hiring support: role specs, interviews, onboarding plan
- Quarterly business review presentation
Side-by-side comparison
If you are unsure which plan fits, this table breaks down the differences at a glance.
| Feature | Foundation | Growth | Scale |
|---|---|---|---|
| Diagnostic call | 90 min | 90 min | 90 min |
| Scheduled sessions | 6 (fortnightly) | 12 (weekly) | 12 (weekly) |
| Session length | 60 min | 45 min | 45 min |
| Ad-hoc calls | — | 2 per month | Unlimited |
| Email support | 24-hour reply | 24-hour reply | Same-day reply |
| P&L deep-dive report | — | Yes | Yes |
| Accountant joint call | — | 1 per cycle | 2 per cycle |
| Team meeting attendance | — | — | 1 per month |
| Hiring support | — | — | Yes |
| Monthly price (plus VAT) | £495 | £795 | £1,295 |
How billing works
We invoice on the first of each month. Payment is due within seven days by bank transfer or card. If you prefer to pay the full 12-week cycle upfront, we apply a 10% discount to the total. For the Foundation plan, that brings the cycle cost from £1,485 down to £1,336.50 plus VAT.
There are no setup fees. The diagnostic call is included in your first month. If you cancel within the first 14 days and have only had the diagnostic, we refund everything except a £150 diagnostic fee. After that, you pay for the current month and nothing more. We do not charge cancellation penalties.
Which plan should you choose?
The Foundation plan suits owners who are reasonably self-directed and mainly need someone to review their plan, challenge their assumptions, and keep them on track. You are comfortable doing most of the implementation work between sessions.
Growth is our most popular plan for a reason. The weekly cadence means problems get caught early, and the P&L deep-dive often pays for itself by uncovering costs the owner had stopped questioning. If you are actively trying to increase revenue or improve margins, this is where most clients start.
Scale is for owners who already have a team and need help with the operational side of growing: hiring the right people, building management processes, and making sure the business can run without them in the room. The unlimited ad-hoc calls and team meeting attendance make this plan feel more like having a part-time operations partner than a traditional coach.
One-off sessions
Not ready for a 12-week commitment? We offer standalone sessions at £175 plus VAT per hour. These are useful if you have a specific problem, like pricing a large contract or deciding whether to take on a business partner, and want an experienced outside perspective. You can book up to three standalone sessions before we ask you to consider a plan, because meaningful change usually requires sustained work over time.
Questions about pricing?
If none of these plans quite fit your situation, get in touch and we can discuss a custom arrangement. We are flexible on session frequency and scope for businesses with unusual needs.
Talk to us